AudioShake Wins LaLiga’s EA Sports Startup Competition: A New Era for Sports Broadcast Audio

At AudioShake, we’re thrilled to share that we’ve won the second edition of LaLiga’s EA Sports Startup Competition, beating out 134 other startups to claim the top spot.

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As a small startup, this win is a huge step forward for us and shows that the sports industry is ready for a smarter way to handle audio in broadcasts. LaLiga’s president, Javier Tebas, captured the spirit of the competition perfectly: “Technology used to be more statist.” And now AI-driven technology will shift how broadcasters and media teams use, control, and ultimately deliver audio content–for a richer experience to fans.

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What Makes AudioShake Different?

AudioShake’s technology makes it possible to separate audio into individual components like commentator speech, music, and background noise (i.e. crowd noise, gameplay). This may sound simple, but the ability to isolate and enhance these elements opens up new possibilities for sports broadcasts.

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Additionally, AudioShake can detect and remove copyrighted music from any piece of content. In 2024, dozens of leagues faced legal battles over unlicensed music `in highlight clips or on social media channels. With sound separation, sports leagues and broadcasters say goodbye to content takedowns and licensing fees.

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For sports media teams, this means more flexibility and control over their content. Whether you're trying to isolate player communication, clean up the background noise, or create a more immersive atmosphere for viewers, our technology can help you achieve that with precision.

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Why This Matters for Sports Teams and Broadcasters

Winning this competition doesn’t just mark a milestone for us—it highlights a shift in how sports teams and broadcasters are thinking about audio. Using tools that enhance content is key for sports teams looking to stay ahead. AudioShake’s technology gives teams and broadcasters the ability to create the immersive, high-quality experiences that fans crave. It's not just about improving the audio mix—it's about making the media feed as engaging as the game.

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What’s Next for AudioShake?

We’re focused on continuing to evolve and expand our platform to meet the needs of sports broadcasters, content creators, and media managers. Whether you’re working on live broadcasts or editing on-demand content, AudioShake offers the flexibility, control, and precision that modern sports media requires.

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We’re excited about the opportunities ahead and the chance to work with more sports teams and broadcasters to enhance their audio content. If you’re looking for an easy, effective way to improve the quality of your sports broadcasts, please reach out to info@audioshake.ai.