Breaking Down Audio Barriers in the Sports World

Audio is an incredibly rich and complex medium—especially in sports, where a single moment can carry the sounds of a roaring crowd, player shouts, commentator calls, and even licensed music playing in the background. Separating these elements to gain more control over content is not only challenging but traditionally time-consuming. At AudioShake, our technology helps solve this problem by using deep learning to split audio into its component parts, or stems. This capability allows our clients to edit their audio assets in ways that were previously impossible.

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For example, think of an athlete’s voice during a game. Fans want to hear what players and coaches are saying on the field, but background noise often drowns out these interactions. With our dialogue isolation model, sports teams and broadcasters can isolate the athlete or coach, adding a new layer of engagement for fans.

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Tackling Music Licensing Challenges

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The presence of unwanted background music can create roadblocks for sports organizations and creators, limiting where and how content can be shared.  Many teams have faced legal battles–with millions in fees–over unlicensed music use in highlight clips or on social media channels. Our music removal tool was designed with these challenges in mind. AudioShake removes copyrighted music from a broadcast or clip while preserving natural sound, thereby enabling teams to avoid these costly issues. 

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Innovating Content Creation for a Digital Age

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AudioShake’s technology unlocks new types of content creation. Take, for example, historical footage or older game clips that might have poor audio mixes or distracting background music. Our tools clean up that content and make it suitable for today’s digital platforms. We’re not just a utility; we’re a creative enabler, helping sports teams, leagues, and broadcasters get more value out of their existing content.

Additionally, our technology provides opportunities for capturing and using content in environments where it might not have been possible before. Imagine a coach filming a training session on their smartphone, with all the background noise you’d expect. With our tools, teams can now extract just the key interactions from that clip and turn it into polished, shareable content.

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Our roadmap is full of exciting projects that aim to solve real-world problems for content creators and broadcasters. If you’d like to learn more or discuss how AudioShake can support your audio needs, feel free to reach out to us at info@audioshake.ai or visit our website. The possibilities are endless!

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