A Year in Audio AI: More Remasters, Interactivity, and a Global Focus in 2024
Stem separation broke through in 2023. Artists, creators, and entertainers all leveraged AudioShake’s sound separation to make the impossible possible. From introducing our stems on platforms like djay Pro and cielo24, to sampling and interactive projects with for AJR, Sia, and One Republic. Not to mention the meticulous work to open up classic content like Nina Simone, Doctor Who, and De la Soul, the opportunity with stems was so great Warner Music even gave them a shout in their earnings.
This year, the entertainment industry turned towards AudioShake as the leader in audio separation–a status further reinforced by accolades including TIME’s Best Inventions and the Sony Demixing Challenge. And while we can not predict the future of audio, these uses highlight the burgeoning avenues for audio in the coming year(s).
We were lucky to be involved in the projects below that capture a few of the ways audio will evolve in 2024.
Finding New Audiences for Older Archives, Catalogs, and Artists
A career highlight for anyone would be working with artists like De La Soul, Rodney Jerkins, Nina Simone, and more. In 2023, we had the opportunity to provide our stem separation to these artists and/or their estates. Making us a small part of the journey to bring the work of iconic musicians into a new era.
- De La Soul introduces their albums on digital platforms for the first time (read)
- Remixing Nina Simone’s debut album Little Girl Blue in Dolby Atmos with Immersive Mixers (read)
- SZA’s chart-topping album SOS features sample of Ol’Dirty Bastard from Rodney Jerkin’s 1990’s VHS tape (read)
- Live albums for jazz icons Oscar Peterson (read) and Tomasz Stanko (read), mastered from 1970’s broadcast recordings
Prioritizing Content for Global Fans
It’s unlikely that anyone who consumes content daily will only see content from their current country of residence. Today, localization is a key marketing tool across the entertainment industry. Already, leaders like YouTube and Netflix have heavily invested in localization and ensuring that their content reaches global audiences in their native language.
Whether a label is promoting a new song or a production studio is rereleasing popular catalog content, AudioShake has been able to make localization easier and more effective.
- Pandastorm Pictures uses stem technology to remove vocals and retain music and effects to dub vintage Doctor Who series (read)
- Spanish and French lyric videos for Sia’s newest single, “Gimme Love” (read)
- Localized lyric videos for global TikTok star Lala Sadii 10x’s viewership in the release of her new single (read)
More Intimate and Interactive Engagement
Even for fans who are not trained musicians, there are far more ways to engage and play with the audio of their favorite artists. Releasing speed-up versions, remixes, and isolated instruments are becoming commonplace to supplement the release of new music or promote old favorites. Artists and labels using AudioShake have found that releasing stems in new, meaningful ways for fans have helped fans increase their understanding and appreciation for an artist’s work.
- AJR breaks their new single “Yes, I’m a Mess” into stems for a musicology review by singer-songwriter Cole Lumpkin (read)
- One Republic’s frontman Ryan Tedder isolate vocals from live Red Rocks performance (read)
- Rhino Records creates an interactive Snapchat lens using Minibeats and AudioShake for classic Booker T. & the M.G.'s song (read)